Amazon Leadership Principles for Space - Customer Obsession

In the first post about the Amazon Leadership Principles for space I listed the principles and stated their importance in the life of an Amazonian. In this post we'll look at Customer Obsession.

1. Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Amazon Leadership Principles... for Space

For the past year I have been working for Amazon, a company that needs little introduction (at least in the United States), whose charismatic founder and CEO, Jeff Bezos, also has a less known space company, Blue Origin. Embedded in the company DNA, Amazon Leadership Principles are more than company values. They are a language, the terminology used to describe and understand accomplishments and failures in the company, the filter through which the performance of employees is reviewed by their managers and peers every year and throughout the year. These are the ten commandments (Amazon had to do better, so there are fourteen...), embodying the rise and fall of operating at Amazon.