
So here's a simple idea I hope Microsoft, Google or any other company would pick up - the paperless tradeshow. It's a tradeshow without any paper (or any other write-once, read-many media such as CDs or DVDs). Oh, but we love the shiny brochures you say? What do you do with them when you get back from the tradeshow? What do you ever use them for if not as links to online resources? I'm sure you can live without those colorful paper airplanes and find something else to use as a coaster.